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MULLENLOWE CHINA HIRES NEW CCO TO JOIN LEADERSHIP TEAM: CHEELIP ONG TO ENHANCE...

MullenLowe China, part of global creative network MullenLowe Group, announced today the appointment of Chief Creative Officer Cheelip Ong who joins the MullenLowe China leadership team based out of Shanghai. Cheelip is a creative leader with 15 years of advertising experience, having helped creative departments in key APAC markets such as Singapore, Vietnam, Japan and…

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Anta Boosts the Morale of China’s Olympic Teams with a New Ad Campaign “Go Surprise...

What keeps our planet moving / 推动这个世界永不止步的 Is not the sun from yesterday /不是昨天的太阳 But the new generation /  而是我们这一代 The stage of Rio is waiting / 里约的舞台,就等我们登台 After four years the Olympic games will return again this summer. Anta and MullenLowe China will launch a new ad campaign “Go Surprise Yourself” for China Olympic teams’ show…

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MullenLowe Group探究女性真实心理...

全球范围看,女性收入低于同等水平的男性20-30%[i];然而,女性将主导未来十年2/3的财富消费。聪明的品牌应该明白与女性建立有效的情感联结将帮助他们维系业绩增长和盈利,然而令人惊讶的事实是,9/10的女性认为现有的女性营销是无效的。[ii]

针对女性的营销将为品牌带来机遇,而对妈妈群体的营销尤为重要:母亲控制了家庭的大部分消费,在美国她们支配着85%,大约2.1万亿美元的购买力。到2017年,美国婴儿护理品类消费预计达到670亿美元,中国将达到350亿美元。

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昂科拉再次发出年轻宣言: 有什么优势,就让它所向无敌!

四年前,作为小型SUV的领航品牌,别克昂科拉伴着“年轻,就去SUV”的宣言霸气上市,圈粉无数。睿狮广告传播作为昂科拉上市的创意合作伙伴,决定延续“年轻,就去SUV”的品牌定位,并依据不断变化的市场形势以及年轻人的态度,拓展一个全新的沟通角度。

近年来,科技、网络的发展以及专业化不断深入使得许多人开始关注“长板理论”,即能量大小并不受个体的劣势所限制,只要能够发现自己的优势,并将这一点坚持做到极致,就可以发挥出耀眼的能量。

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“President” Hu Ge Unveils the Summer Carnival for Minute Maid Pulpy /...

17 June 2016, Shanghai – What do you associate with summer? The call of cicadas and warm greeting from the sun? Nobody wants to waste energy or even raise an arm in the summer sun. Only heavy rain can save all and give temporary respite from the summer heat. This summer, MullenLowe China has created…

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MullenLowe China appoints Gary Zhang as CFO

MullenLowe China has appointed Gary Zhang as Chief Finance Officer with responsibility for our offices in Beijing, Shanghai and Hong Kong. As a member of the management team, Gary will work closely with MullenLowe China CEO Fanny Yum, Chief Strategy Officer Baiping Shen and Chief Creative Officer Eddie Wong to win an unfair share of…

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Hu Ge spearheads Minute Maid China’s new ad campaign “Adding Pulp To The Brim!”

Shanghai, 17 March 2016 – “King of the screen” Hu Ge (胡歌), who garnered several prestigious awards last year, has been confirmed as the new “President” of Minute Maid Pulpy (China). On 14 March, Minute Maid Pulpy’s new TVC – “Adding pulp to the brim” – aired online, spearheading the new creative campaign for 2016….

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Lowe China and Guerlain celebrate the spirit of the modern woman for the Imperial Women...

For around two hundred years, Guerlain has pursued its aesthetic exploration, society engagement, and sustainable development. For the tenth anniversary of Orchidée Impériale, Lowe China and Guerlain have launched the Imperial Women campaign, focused on Guerlain’s resonance with the values and spirit of the modern woman. The campaign highlights pioneers in thought and action. Today,…

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MULLEN LOWE GROUP ANNOUNCES LEADERSHIP CHANGES IN CHINA

Fanny Yum promoted to CEO, and Eddie Wong appointed as Chief Creative Officer of Lowe China MullenLowe Group announces leadership changes at the Lowe China operation – including the promotion of Fanny Yum, currently MD, to the position of CEO, Lowe China, and the appointment of Eddie Wong as Chief Creative Officer, Lowe China. In…

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Lowe China reveals the secrets of consumer trust From IPG’s New Realities Research

Shanghai, 18 November 2015 – Today, Lowe China will hold a sharing salon, where Terry D. Peigh, Senior VP/Managing Director of IPG, will reveal the latest research results from the New Realities Program. The New Realties Program is a global quantitative research study that IPG has conducted for the last 6 years with fieldwork in…

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Kitty Lun honored at “50Forward” Gala of Newhouse School

Fifty alumni of Syracuse University’s S.I. Newhouse School of Public Communications—accomplished professionals from all areas of the media industry—were honored at a special event Oct. 29 in New York City. Attendees at the “50Forward” Gala observed 50 years of the Newhouse School at Syracuse University and celebrated the strength of the school as it moves…

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EPS EasyCash new TVC – “No Rush” created by Lowe Hong Kong

Lowe Hong Kong together with EPS (EPS Company (Hong Kong) Ltd) launched a new TVC for EPS EasyCash, namely ‘No Rush’. This TVC captured the rushing mindset of most of the Hong Kongers and bring out the service benefit of time-saving. “EPS EasyCash as a unique service in Hong Kong, aims to provide fast &…