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MullenLowe Shanghai Wins PMAA Silver Dragon Award For The Best Small Budget Campaign

MullenLowe Shanghai, received the Silver Dragon Award for the Best Small Budget Campaign from the renowned Promotion Marketing Awards of Asia (PMAA). The award went to the campaign for water purification company, Unilever’s Qinyuan. MullenLowe Shanghai leveraged a viral trend, originated from a reality TV show, “Rap In China”, together with an interactive social media…

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MullenLowe Shanghai Wins Pitch For SAIC Maxus

MullenLowe Shanghai has won the annual brand marketing duties for China’s SAIC Maxus MPVs category. The agency will lead the brand’s marketing strategy, creative ideation, digital/social and content creation to provide intergrated marketing services, for all SAIC’s MPV products under the Maxus brand portfolio. SAIC Motor Corporation Limited (SAIC Motor) is the largest auto company…

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MullenLowe Shanghai Launches New Campaign For AzkoNobel’s Dulux

MullenLowe Shanghai has launched a new campaign for AzkoNobel’s Dulux Forest Breath BioCare Paint.Utilising both TVC and print, the new product launch campaign presents the idea,“Return Your Home to Nature”, to consumers throughout Mainland China, inspiring them to create a safe and healthy living environment for themselves and their families. The campaign will also include…

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MullenLowe Shanghai Wins Agency Of The Year

MullenLowe Shanghai has bagged three awards at the prestigious IAI International Advertising Awards held in Beijing. The agency won two awards for their Buick smart home “Velite 5 Lifezone” campaign — Gold for Auto Marketing and Silver for Outdoor. In addition, MullenLowe Shanghai was also named IAI’s Agency of the Year (Greater China) 2018. Over…

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MullenLowe Shanghai launched a dazzling new commercial for Unilever’s Zhonghua

MullenLowe Shanghai launched a dazzling new commercial for Unilever’s “Zhonghua White Now” brand (中华魔丽迅白). Its compact narrative is stylish, relevant and charming in conveying the new product’s efficacy in teeth whitening. “It is the first whitening toothpaste product that adopts a fashion beauty commercial format, and we needed an eye-catching way to launch the new…

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Carlsberg Celebrates Chinese New Year

What you can do to celebrate Chinese New Year? While there are plenty of options, CNY is all about sharing good times with family and friends – And MullenLowe Shanghai is making this the focus for Carlsberg’s CNY 2018 campaign, that was launched recently. The 30-second clip tells of a story about a group of…

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MullenLowe Shanghai Partners With Guerlain For 190th Anniversary

LVMH’s Guerlain has launched its new campaign in cooperation with MullenLowe Shanghai. The campaign showcases a series of videos and print featuring the renowned Chinese actress Fan Bingbing as the latest spokesperson for Guerlain’s perfume and make-up series – to celebrate the brand’s 190th Anniversary, which coincides with the upcoming Chinese New Year festive celebrations….

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Lufthansa Group appoints MullenLowe Shanghai

Lufthansa Group has appointed MullenLowe Shanghai as its social agency for Lufthansa German Airlines, Swiss International Air Lines and Austrian Airlines in China. Under the new hypersocial offering, which leverages the agency’s creativity, social capabilities and technological expertise, MullenLowe Shanghai will provide a holistic social media solution that includes social content, owned and third party…

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Dixi Chern Joins MullenLowe Shanghai

MullenLowe Shanghai has appointed Dixi Chern to the role of Unilever’s Business Director in China.Chern (pictured left) joins the network with over 10 years of industry experience having been in strategy roles in his past agencies at POSSIBLE and Mirum. Prior to joining MullenLowe, Chern was Media Strategy Director at Starcom MediaVest where he worked…

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MullenLowe Group China wins AkzoNobel Swire Paints creative duties for Dulux Bio-Care

AkzoNobel Swire Paints (Shanghai) has awarded its China creative assignment to MullenLowe Group China for its upcoming new product launch, Dulux Bio-Care. AkzoNobel is the largest global paints and coatings company and a major producer of specialty chemicals, including the well-known paint brand Dulux. Dulux launched the ‘Let’s colour’ project a few years ago, a…

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MullenLowe Shanghai Launches Magical Willy-Wonka Inspired Campaign For Minute Maid

Minute Maid has created the magical world of The Pulpy Factory in a Willy-Wonka inspired campaign for the China market. The campaign stars Chinese celebrity Hu Ge as the flamboyant President of Pulpy, who takes visitors on a tour of the factory to launch the brand’s new Minute Maid Pulpy Drink. As Ge travels through…

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Richard Tan appointed as chief executive officer for newly restructured MullenLowe Group...

MullenLowe Group has restructured its operations in China to create MullenLowe Group China. The hyperbundled agency will integrate the MullenLowe China creative communications business with MullenLowe Profero’s digital expertise. The launch of MullenLowe Group China is the latest step in the building out of MullenLowe Group’s hyperbundled model in key markets, and follows on from…