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MullenLowe Shanghai Launches New Campaign For AzkoNobel’s Dulux

MullenLowe Shanghai has launched a new campaign for AzkoNobel’s Dulux Forest Breath BioCare Paint.Utilising both TVC and print, the new product launch campaign presents the idea,“Return Your Home to Nature”, to consumers throughout Mainland China, inspiring them to create a safe and healthy living environment for themselves and their families. The campaign will also include…

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MullenLowe Shanghai launched a dazzling new commercial for Unilever’s Zhonghua

MullenLowe Shanghai launched a dazzling new commercial for Unilever’s “Zhonghua White Now” brand (中华魔丽迅白). Its compact narrative is stylish, relevant and charming in conveying the new product’s efficacy in teeth whitening. “It is the first whitening toothpaste product that adopts a fashion beauty commercial format, and we needed an eye-catching way to launch the new…

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MullenLowe Shanghai Wins Agency Of The Year

MullenLowe Shanghai has bagged three awards at the prestigious IAI International Advertising Awards held in Beijing. The agency won two awards for their Buick smart home “Velite 5 Lifezone” campaign — Gold for Auto Marketing and Silver for Outdoor. In addition, MullenLowe Shanghai was also named IAI’s Agency of the Year (Greater China) 2018. Over…

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Carlsberg Celebrates Chinese New Year

What you can do to celebrate Chinese New Year? While there are plenty of options, CNY is all about sharing good times with family and friends – And MullenLowe Shanghai is making this the focus for Carlsberg’s CNY 2018 campaign, that was launched recently. The 30-second clip tells of a story about a group of…

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MullenLowe Shanghai Partners With Guerlain For 190th Anniversary

LVMH’s Guerlain has launched its new campaign in cooperation with MullenLowe Shanghai. The campaign showcases a series of videos and print featuring the renowned Chinese actress Fan Bingbing as the latest spokesperson for Guerlain’s perfume and make-up series – to celebrate the brand’s 190th Anniversary, which coincides with the upcoming Chinese New Year festive celebrations….

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Lufthansa Group appoints MullenLowe Shanghai

Lufthansa Group has appointed MullenLowe Shanghai as its social agency for Lufthansa German Airlines, Swiss International Air Lines and Austrian Airlines in China. Under the new hypersocial offering, which leverages the agency’s creativity, social capabilities and technological expertise, MullenLowe Shanghai will provide a holistic social media solution that includes social content, owned and third party…

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Dixi Chern Joins MullenLowe Shanghai

MullenLowe Shanghai has appointed Dixi Chern to the role of Unilever’s Business Director in China.Chern (pictured left) joins the network with over 10 years of industry experience having been in strategy roles in his past agencies at POSSIBLE and Mirum. Prior to joining MullenLowe, Chern was Media Strategy Director at Starcom MediaVest where he worked…

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MULLENLOWE GROUP CHINA WINS THE CREATIVE DUTIES FOR AKZONOBEL SWIRE PAINTS IN CHINA

AkzoNobel Swire Paints (Shanghai) has awarded its China creative assignment to MullenLowe Group China for its upcoming new product launch, Dulux Bio-Care. AkzoNobel is the largest global paints and coatings company and a major producer of specialty chemicals, including the well-known paint brand Dulux. Dulux launched the ‘Let’s colour’ project a few years ago, a…

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MullenLowe China appoints Gary Zhang as CFO

MullenLowe China has appointed Gary Zhang as Chief Finance Officer with responsibility for our offices in Beijing, Shanghai and Hong Kong. As a member of the management team, Gary will work closely with MullenLowe China CEO Fanny Yum, Chief Strategy Officer Baiping Shen and Chief Creative Officer Eddie Wong to win an unfair share of…

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Lowe China and Guerlain celebrate the spirit of the modern woman for the Imperial Women...

For around two hundred years, Guerlain has pursued its aesthetic exploration, society engagement, and sustainable development. For the tenth anniversary of Orchidée Impériale, Lowe China and Guerlain have launched the Imperial Women campaign, focused on Guerlain’s resonance with the values and spirit of the modern woman. The campaign highlights pioneers in thought and action. Today,…

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MULLEN LOWE GROUP ANNOUNCES LEADERSHIP CHANGES IN CHINA

Fanny Yum promoted to CEO, and Eddie Wong appointed as Chief Creative Officer of Lowe China MullenLowe Group announces leadership changes at the Lowe China operation – including the promotion of Fanny Yum, currently MD, to the position of CEO, Lowe China, and the appointment of Eddie Wong as Chief Creative Officer, Lowe China. In…

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Lowe China reveals the secrets of consumer trust From IPG’s New Realities Research

Shanghai, 18 November 2015 – Today, Lowe China will hold a sharing salon, where Terry D. Peigh, Senior VP/Managing Director of IPG, will reveal the latest research results from the New Realities Program. The New Realties Program is a global quantitative research study that IPG has conducted for the last 6 years with fieldwork in…