Lowe China Launches “Born to Run” Campaign for Buick Verano Posted on

It is said that life is like a marathon, for we have to keep running in this long journey, because the persistence in this minute will bring hope in the next minute.

Others said that life is not a marathon, as we have more than one path to follow, and with different endings – Each has a possibility of his or her own wonderful life.

Buick Verano believes what carves in our memory would be the roar of wind in the ears and the urge to run in our blood, no matter whether we run with a clear end point or not.


Shanghai, 30 June 2015 – Shanghai General Motors declared that Buick Verano new-generation sports sedan has been launched on 27 June. As a new global strategic model for the Buick brand, Verano will incorporate GM’s globally advantaged resources to offer a refreshing driving experience through its stylish and dynamic exterior, exquisite and comfortable interior, and precise and agile performance. Buick Verano not only newly defines the standards of techniques in the market, but also sets a new benchmark and completes Buick’s product layout in the mid-range passenger car segment.

In order to better introduce Verano’s features and excellent performance to consumers, Lowe China has designed a series of creative activities themed “Born to Run”. Sean Hung, Planning Director of Lowe China, says:“Verano is the mid-range sports sedan that Buick presents to the young elites. Exquisite and agile performances would provide consumers impressive and unique driving experience, and meanwhile lithe and stylish design satisfy their pursuit for fashion. Not only does the theme ‘Born to Run’ embody the genes and talents of Verano sports sedan, it also echoes with new elites’ positive life attitudes. Those who enjoy speed and control will agree more on the value of ‘Born to Run’.”

Verano’s launching campaign starts from an offline interaction at Beijing, Shanghai, and Guangzhou airports on June 8, where Verano provided cups of coffee with “Born to Run” hand-paintings for travelers who were busy departing at the airport at 6 o’clock in the early morning and cheered for their active and vigorous nature. Followed the official launch of the vehicle, more activities with the theme “Born to Run” will be provided to consumers online and offline.