Lowe Hong Kong together with EPS (EPS Company (Hong Kong) Ltd) launched a new TVC for EPS EasyCash, namely ‘No Rush’. This TVC captured the rushing mindset of most of the Hong Kongers and bring out the service benefit of time-saving.
“EPS EasyCash as a unique service in Hong Kong, aims to provide fast & convenience services for general consumers. It is time-saving because consumers can do the purchase and cash withdrawal in one go. Through the new TVC, we remind our consumers of this unique service benefit.” Raymond So, General Manager of EPS.
“We have been communicated the EPS EasyCash unique service feature in the past. This time, we shifted the focus to talk about the service benefit, i.e. time-saving. “Hurry up but no rush” is a well-known Cantonese idiom and that’s perfectly captured the rushing mindset of Hong Kongers. We found that EPS EasyCash is answering this consumer needs as it helps to save time by having cash withdrawal during the purchase. So we cleverly turn this idiom into our campaign theme line.” Emma Chan, Group Creative Director of Lowe Hong Kong.
“Inviting a proper celebrity endorser for the brand is also important. As EPS EasyCash is a mass service, we have to carefully select the celebrity who has the charisma to the mass. Having the celebrity couples Sean Lau and Amy Kwok is just a perfect choice because their acting and their popularity are no doubt. “ Anna Sin, Group Account Director of Lowe Hong Kong.
EPS EasyCash allows consumers to withdraw cash at over 2,500 locations of the designated merchants upon purchase with EPS. The cash withdrawal amount can be in multiples of HK$100, at a maximum of HK$500.