Shanghai, Dec. 4, 2014 – Lowe China today announces winning of the leading Chinese OTC brand 999’s creative duty. Lowe China will help 999’s star product Weitai 999 Granule to develop a new campaign.
“999” is a fully owned brand of China Resources Sanjiu Medical & Pharmaceutical Co., Ltd. It was one of BrandZ Top 50 Most Valuable Chinese Brands 2013. Established in 1999, China Resources Sanjiu Medical & Pharmaceutical Co., Ltd is a state-owned listed company ranks No.1 among China’s OTC manufacturing companies in 2013.
Zi Ludong, Brand Manager of China Resources Sanjiu commented: “We selected Lowe because of their strategic recommendation as well as their out-of-the-box creative ideas. The team clearly understands our target consumer. We do believe they are able to bring cohesiveness to the seemingly diverse elements of our existing brand communication.”
Fanny Yum, Managing Director of Lowe China said: “Medical & Pharmaceutical is an important category. China Resources Sanjiu is a leading company in this industry. We are honoured to be trusted by China Resources Sanjiu and are confident to be able to deliver creative work for the Weitai 999 Granule, to be loved by a larger group of consumers.”