Leading Chinese sportswear brand ANTA announced the decision to assign its creative duty to Lowe China. As ANTA’s creative agency, Lowe China will be involved in their brand strategy, integrated marketing communications, creative and productions.
This is a further step of ANTA and Lowe’s partnership after Lowe won ANTA Kids in June 2014.
As the leading sportswear brand in China, ANTA Sports Products Limited primarily designs, develops, manufactures and markets ANTA sportswear, including sports footwear, apparel and accessories. For the past 13 years, ANTA Sports’ footwear has been enjoying a leading position in China. Anta has been on the top 50 list of Interbrand’s “Best China Brand” for 5 years and is the most valuable of all sportswear brands.
Major Zhu, Senior Director of ANTA Sports Products Limited commented, “ANTA is the leading sportswear brand in China. ‘Keep moving’ is our brand vision. We hope to share the vision with a larger group of consumers and believe Lowe is our best partner of achieving this. Lowe’s deep understanding of our brand, the insight towards our target consumers and their brilliant creative ideas impressed us during the pitch. ”
Kitty Lun, CEO/ Chairman of Lowe China said:“It is our honor to work with China’s biggest and most valuable sportswear brand and to extend our service from ANTA Kids to the whole brand. Lowe has always desired to work in the sportswear category. It is certainly challenging but we are deeply attracted by ANTA’s vision and are confident that we will ‘keep moving’ together with ANTA. ”