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Lowe China Wins China Sportswear Giant ANTA

Leading Chinese sportswear brand ANTA announced the decision to assign its creative duty to Lowe China. As ANTA’s creative agency, Lowe China will be involved in their brand strategy, integrated marketing communications, creative and productions. This is a further step of ANTA and Lowe’s partnership after Lowe won ANTA Kids in June 2014. As the…

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“Marketing to Chinese Mothers” – Thoughtful China

China has 320 million working mothers and they are a driving force of domestic consumption. This week on “Thoughtful China,” our experts Kitty Lun, Vijayanand Sinha, Linda Kovarik, Sherry Poon, Li Yuhong and Jacob Johansen help you understand the best strategies to market to Chinese mothers and explain why the “tiger mom” stereotype in the…

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“Reaching China’s Silver Generation” – Thoughtful China

China’s senior citizens are largely ignored by mainstream marketing and communications efforts, a major mistake say experts Tom Doctoroff, Matthieu David, Kevin Gentle, Kitty Lun and Kunal Sinha this week on “Thoughtful China.” Not only do they represent real spending power in their own right, they can wield enormous influence on big-ticket purchases by their…

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Lowe China wins Gold at Cannes 2014

Lowe China has our best-ever Cannes result this year.   We have won one GOLD, one SILVER and two BRONZE at the 2014 Cannes Lions International Festival of Creativity. Lowe is one of the only two agencies in China that bagged a Gold Lion this year.  It is the Print Campaign for  “Human Traffic Sign”, a…

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Two Senior Appointments to lead Client Service and Creative at Lowe China

Louisa Leung and Oscar Leung join Lowe China in June, as Business Director and Group Creative Director respectively.  Both will work mainly on the agency’s growing Unilever business.  Both Leungs have over a decade of advertising agency experience. Graduated from Zhongshan University, Guangzhou, Oscar Leung intended to go into journalism but instead she ran her…

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Lowe Wins Anta Kids Account

China sports giant Anta appoints Lowe as the advertising agency partner for their children’s line Anta Kids. Understanding the importance of the China’s kids market, Anta was the first local sports brand that started developing a children’s line since 2010.  Anta Kids now has national coverage with over 1000 retail stores in the country. “Anta…

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Lowe China kicks off 2014 with Arda kitchen appliances win

Premium kitchen appliances brand Arda called a creative pitch for their brand campaign in 2013. Lowe China won the assignment to produce their brand launch in the Chinese consumer market. “Lowe China’s team demonstrated professionalism and a sound understanding of local market insights,” Arda’s Marketing & Brand Director Sante Schiroli comments, “their strategy and creative…

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Lowe China Visit Japan

Lowe China went on an annual company trip to Japan on January 16-19, 2014. 80 people from Lowe Shanghai, Beijing and Hong Kong enjoyed hot spring at Bepu; great food and great shopping at Fukuoka in Kyusho, Japan

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“HAVE A JUMP START! GALLOP INTO A WONDERFUL YEAR!”

“HAVE A JUMP START! GALLOP INTO A WONDERFUL YEAR! 2014 is the Year of the Horse in the Lunar calendar. Lowe China wishes everyone super horsepower in the new year!”

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Norman Tan is promoted to Vice Chairman/Chief Creative Officer of Lowe China

Lowe China Chairman/CEO Kitty Lun announces the promotion of Norman Tan to Vice Chairman/Chief Creative Officer, with immediate effect. Norman Tan will continue to oversee the creative output of Lowe in China and Hong Kong, and will continue to assist Kitty Lun in developing the agency. “Norman has been with us for three and a…

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LOWE CHINA SWEPT GREAT WALL GRAND PRIX AND MUCH MORE

Lowe China wins big again at this year’s China Advertising Festival that took place in Nanjing last weekend, following the windfall win at the 2013 China 4As Creative Awards. During the festival’s grand finale which was the China Great Wall Advertising Awards Presentation Ceremony, Lowe China received the Grand Prix for the Buick Encore work….

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‘KEY AUNTIE’ FOR ALIPAY VIA LOWE CHINA

Lowe China has premiered its latest work for Alipay, which has clocked up 11 million views in its first few days – a major achievement for a campaign for a financial services brand. “Financial Services campaigns aren‟t known, anywhere in the world, for their ‘shareability‟ or indeed, „likeability‟” said Kitty Lun, Chairperson at Lowe China….