“President” Hu Ge Unveils the Summer Carnival for Minute Maid Pulpy / 果粒橙总裁胡歌引爆“果粒夏日大狂欢” 23rd June 2016


17 June 2016, Shanghai – What do you associate with summer? The call of cicadas and warm greeting from the sun? Nobody wants to waste energy or even raise an arm in the summer sun. Only heavy rain can save all and give temporary respite from the summer heat.

大狂欢 横_p-01

This summer, MullenLowe China has created a new ad campaign for Hu Ge and Minute Maid Pulpy. A pulpy storm will activate the carnivalesque passion of the city.

The new ad has a vivid exuberant Brazilian style. The lively, cheerful dance and new flavor of Minute Maid Guarana drink will radiate infectious enthusiasm to everyone.

“Continuing from our first campaign, the brand has brought to everyone More Pulps, and now, More Pleasure! We have definitely tried our best to bring as much of authentic Brazil into this campaign as possible. Only then can it bring out the nature of this new Guarana (a popular Brazil fruit) flavor,” Diana Tang, Creative Director of MullenLowe China said.

This summer campaign will prove its power through TV, video website and print ads in the following months.

提起夏天,耳边似乎就响起声声蝉鸣,感受到毒辣的太阳发出热烈的问候,阳光照耀下的众人都提不起精神,恨不得来一场雷暴雨,洗刷夏日的沉闷。这个夏天,睿狮广告传播为美汁源果粒橙总裁胡歌打造全新创意传播,用更多果粒的暴雨为每个人带来愉悦享受,激发狂欢热情。

广告片呈现了真实鲜活的巴西风格,用热烈、明快的舞蹈和全民狂欢,以及全新巴西特产瓜拉那果粒橙为沉闷生活注入新活力。

睿狮广告传播创意总监陈淑君说:“我们希望大家都能在夏日感受到狂欢节般的热情,然而并不是所有人都能亲身前往狂欢节的发源地巴西,因此我们借全新引进的瓜拉那口味果粒橙,将巴西热辣风情引入中国,引爆全城狂欢。

夏日狂欢系列传播将通过电视、网络平台和平面广告陆续与消费者见面。

TVC / 电视广告:

Minute Maid Pulpy Summer Carnival with President Hu Ge