17 June 2016, Shanghai – What do you associate with summer? The call of cicadas and warm greeting from the sun? Nobody wants to waste energy or even raise an arm in the summer sun. Only heavy rain can save all and give temporary respite from the summer heat.
This summer, MullenLowe China has created a new ad campaign for Hu Ge and Minute Maid Pulpy. A pulpy storm will activate the carnivalesque passion of the city.
The new ad has a vivid exuberant Brazilian style. The lively, cheerful dance and new flavor of Minute Maid Guarana drink will radiate infectious enthusiasm to everyone.
“Continuing from our first campaign, the brand has brought to everyone More Pulps, and now, More Pleasure! We have definitely tried our best to bring as much of authentic Brazil into this campaign as possible. Only then can it bring out the nature of this new Guarana (a popular Brazil fruit) flavor,” Diana Tang, Creative Director of MullenLowe China said.
This summer campaign will prove its power through TV, video website and print ads in the following months.
TVC / 电视广告：