MullenLowe China, the primary agency for Minute Maid creative work and strategic planning will – together with Hu Ge – present a year of pulpy surprises for consumers.

An exciting new TVC recorded Hu Ge’s first day as “President” of Minute Maid Pulpy. In the commercial, around 20,000 oranges were couriered by airship and released on the Minute Maid office building like a citrus rainstorm. Oranges spewed out from containers and elevators and formed an ‘orange river’. The TVC also included anime-style humour and visual effects – which helped to enhance the entire orange pulp experience.

Minute Maid Pulpy “Adding pulp to the brim”