Cheelip is a hybrid creative leader with 15 years of integrated advertising experience, having helmed creative departments in markets as diverse as Singapore, Vietnam, Tokyo and China. In the course of his career, he has won advertising awards across multiple categories at international, regional and domestic award shows such as: CLIO Awards, NEW YORK FESTIVAL, Communication Arts, ADFEST, SPIKES, BUSAN AD STARS, Global Best Digital Advertising Awards, Creative Circle Awards, China ROI Awards, China Advertising Great Wall Awards ,Tiger Roar Awards (China),Red Dot Design Awards, Times Asia-Pacific Awards, China Content Marketing Awards, Effie Greater China Awards, ECI (e-commerce innovation) Awards, IAI International Awards, and he also helped break a Guinness World Record for his campaign for Didi App.
In his previous role As the Executive Partner and Chief Creative Officer of 180China, he has grown the agency from 19 to 185 employees across two offices within three short and half years, while picking up multiple creative awards for his works for JD.COM. Under his leadership, 180China was awarded by Campaign UK as The World’s Leading Independent Agency in 2014; named Best Digital Agency of the Year in 2014 and 2015 at China Advertising Annual Awards.
Global brands that have been managed by Cheelip included SONY where he was the Asia-Pacific Creative lead, CANON, Abbott, CIBA VISION, Skoda, Procter & Gamble, BMW, MINI, MacDonald’s, SKII; as well as the who’s who of China’s tech industry such as JD.Com, BAIDU, Tencent, Xin.com and DIDI, just to name a few.
Cheelip was also a guest speaker at the 2014 International Advertising Association World Congress held in Beijing, and a jury member at awards shows such as China Content Marketing Awards, ECI Awards and 2016 BUSAN AD STARS.