MullenLowe Shanghai has won the annual brand marketing duties for China’s SAIC Maxus MPVs category.
The agency will lead the brand’s marketing strategy, creative ideation, digital/social and content creation to provide intergrated marketing services, for all SAIC’s MPV products under the Maxus brand portfolio.
SAIC Motor Corporation Limited (SAIC Motor) is the largest auto company listed on China’s A-share market. Through the brand’s core value of “Technology, Trust, Ambition ”, SAIC Maxus initiated the C2B automobile business model – a transformative system which allows for real-time, online and interactions between the users and brand along the entire value chain, resulting in products and services that are personliazed and ultimately beneficial to the users.
Richard Tan, CEO, MullenLowe Group China said, “SAIC Maxus is one of China’s leading brands. We’re proud to be partnering with them in China and share their ambition of delivering breakthrough creative & digital work that elevates the brand to new heights in this market.”
Lisa Zhu, Branding Operation Dirctor of SAIC Maxus China said:
“SAIC Maxus wanted to work with a forward thinking and progressive creative agency partner. As the marketing landscape has changed dramatically over the last few years, we look forward to working together with MullenLowe Shanghai to transform the customer experience, creating a new trend for our MPV brand and users here in China.”